Posts filed under 'e-Marketing'

By Lauren Litwinka, Posted in e-Marketing on January 5, 2009
There are (0) comments

Over the past decade, Google has clearly made its mark on the search engine industry-- and over recent years, with its dynamic, useful web tools, Google has become a leading player in online marketing and advertising.Google AdWords in particular is a...(more)

By Lauren Litwinka, Posted in e-Marketing on December 19, 2008
There are (1) comments

Listen up, website operators! This new feature from AdSense could be right up your alley.On Thursday, Loren Donelson, a Product Manager with the Google AdSense team, posted in the company's official Inside AdSense blog about a new feature in AdSense...(more)

By Lauren Litwinka, Posted in e-Marketing on December 10, 2008
There are (2) comments

On Monday, Amanda Kelly with the Inside AdWords crew posted in Google’s official AdWords blog that the popular online advertising platform is opening up its doors (and morals) once again. A few months ago, AdWords lifted its ban on...(more)

By Lauren Litwinka, Posted in e-Marketing on November 20, 2008
There are (0) comments

Over the years, Google has evolved into the number one player in the online advertising game. Its ad platform, Google AdWords, is one of the most successful Pay-per-Click (PPC) programs available to e-Marketers and e-Business owners alike. AdWords...(more)

By Lauren Litwinka, Posted in e-Marketing on November 13, 2008
There are (0) comments

On Monday, Amanda Kelly with the Inside AdWords crew, posted in the official AdWords blog that Google has made some improvements to its Ad Planner application, many of which were based off of the plentiful user-feedback gathered over the last few...(more)

By Lauren Litwinka, Posted in e-Marketing on October 21, 2008
There are (0) comments

As important as it is for your company to know who your target audience is, it is equally important to ensure they are seeing your ads. Based on your ideal location scope, you should be able to target your ads to the entire country, or narrow your...(more)

By Lauren Litwinka, Posted in e-Marketing on October 16, 2008
There are (0) comments

Over a year ago, Google officially changed its policy regarding gambling related ads in the UK. As a result, the top search company’s popular advertising program, AdWords, refused to host ads which promoted gambling websites of any kind, from...(more)

By Lauren Litwinka, Posted in e-Marketing on October 13, 2008
There are (0) comments

On Monday, AFP reported in the Yahoo! Tech Blog that lead social networking website, MySpace.com, has recently released a new tool geared towards tiny advertisers. Well, advertisers with tiny budgets. The feature, known as “MyAds,” is an...(more)

By Lauren Litwinka, Posted in e-Marketing on October 9, 2008
There are (0) comments

On Wednesday, Google Product Specialist Kerrie Lenhart posted in the official AdWords blog that a new version of AdWords Editor has been released. AdWords is one of the most successful stabs at the ever-expanding online advertising industry. The...(more)

By Lauren Litwinka, Posted in e-Marketing on September 17, 2008
There are (0) comments

On Tuesday, Mike Blumenthal reported that Google& 39;s navigational application, Google Maps, rolled out quality guidelines for the company listings indexed by Maps. The quality guidelines give businesses a better understanding of what Google expects of...(more)